REGISTER NOW Once videos are generated, they can be shared in a feed within the Sora app, which seems like it’ll be similar to TikTok, Instagram Reels, or other short-form video feeds. Interestingly, Meta announced just last week that it added a video feed called “Vibes” to its Meta AI app (it’s basically all mindless slop). To curate its algorithmic recommendations, OpenAI will consider a user’s Sora activity, their location (attained via their IP address), their past post engagement, and their ChatGPT conversation history, though that can be turned off. The Sora app also ships with parental controls via ChatGPT, which allow parents to override infinite scroll limits, turn off algorithmic personalization, and manage who can direct message their child. However, these features are only as powerful as the parent’s technical know-how. The Sora app will be free at launch, which OpenAI says is “so people can freely explore its capabilities.” The company says that at launch, the only plan for monetization is to charge users to generate extra videos in times of high demand. The launch of a social platform will require significant user safety measures from OpenAI, which has struggled with the same issues in ChatGPT. While users can revoke access to their likeness at any time, this sort of access can easily be abused. Even if a user trusts someone they know with access to their AI likeness, that person could still generate deceptive content that could be used to harm that person. Non-consensual videos are a persistent problem with AI-generated video, causing significant harm with few laws explicitly governing platform responsibility. Topics