No, Apple isn’t trying to buy up all the 13 Pro Maxes
- by The Verge
- Sep 23, 2025
- 0 Comments
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Follow The iPhone 17 is the one to get this year
On top of that, Apple isn’t out here handing out $1,100 discounts to anyone with the 13 Pro. If you trade in a 13 Pro Max and purchase an iPhone 17 directly from Apple, you’ll only get up to $320 back for your old phone. Trade in a 16 Pro Max and you’ll get a $700 discount. That big $1,100 deal comes from the carriers, as it almost always does. You can get $1,100 “off” the price of a new iPhone by trading in a 13 Pro or newer, provided you’re on one of that carrier’s newest, priciest plans. Trading in a 12 Pro will still get you a discount, but not the full price of a new 17 Pro.
Realistically, 13 is the magic number this year not because it was an especially good iPhone. More likely it’s the product of a weird equation that determines how much value the carriers can extract from the old phone. But TikTok loves a conspiracy theory, and all it takes is one person making a video about Apple offering bananas trade-in deals on the iPhone 13 Pro Max to kick off a whole viral cycle.
Weirdly, I sort of agree with the TikTokers urging people not to give up their 13 Pro Maxes no matter how good the trade-in offer is. If you’re a 13 Pro Max owner who’s perfectly happy with your device, then that’s all the reason you need to hold onto your phone another year. No conspiracy theory necessary.
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Allison Johnson
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