Updated Wed, Nov 5 2025 2:30 PM EST Trump renominates Musk ally Jared Isaacman to run NASA months after withdrawal Tesla also faces a passel of European and Chinese competitors throughout Europe offering smaller and more affordable EVs, many priced below 35,000 euros. During October, Tesla began selling a new, lower-cost version of its Model Y SUV in Germany. The stripped-down version of the SUV was priced at 39,990 euros for the German market -- about 5,000 euros lower than the cheapest, previously available versions of the Model Y there. It remains to be seen whether Tesla's new, lower-priced model variants can help revitalize demand for their EVs in Germany or Europe. Policy changes ahead may lift EV sales in Germany, overall. Germany scrapped incentives to boost purchases of fully electric vehicles about two years ago, a policy change that led to a sharp drop in demand for fully electric vehicles, initially. The country is now poised to start up a new EV incentive program that goes into effect in January 2026, and is intended to help lower- and middle-income buyers adopt zero tailpipe emission vehicles.