Customer: 'I love it and I hate it' One new customer who signed up a little over a month ago says the offer is frustrating because he paid for the equipment, but he's not even sure if he would have qualified for the offer. He also has a vested interest in seeing whether it sparks customer growth. Andrew Chanin is the co-founder and CEO of ProcureAM, the company behind the Procure Space ETF, a NASDAQ-traded fund. Chanin follows SpaceX closely, citing communications as one of the big revenue drivers for space companies. Chanin also has the Starlink home kit, which he purchased as a backup and for outdoor applications. "I was not in love with the reliability of my existing provider. I needed it as a backup to get extra bandwidth as needed and to have connected devices outside the home," he said. So far Chanin said he's been satisfied with the speed and reliability of Starlink. He missed out on the $349 offer, however, by just over a month. "I love it and I hate it," he joked. Locating local internet providers The CEO said Starlink follows the playbook of internet providers and telecom companies that subsidize the price of smartphones or internet routers and models to get people into service contracts. "It's a great way to lock in demand and recurring revenue," Chanin said. "It's a good way to get people to give it a shot and get more devices into more homes across the country." Word of mouth, according to Chanin, can help spread information about Starlink to potential customers. Removing the initial hardware cost also eliminates a major barrier for some. "It's not necessarily a playbook they've invented, but one we've seen companies deploy with great success," he said. Home Internet Guides