
Tesla Revenue Logs Largest Decline in Over A Decade as Q2 EV Sales Continues to Plunge
- by Sohu
- Jul 24, 2025
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Teslaâs sales miss highlighted ongoing weakness of its automobile business, which was clouded by weak demand and growing headwinds from intense competition, cost increase due to the global tariff war to international backlash against CEO Elon Musk.
Tesla said in its report that revenue was in part weighed by decline in vehicle deliveries reduced vehicle average selling price (ASP). Automotive revenue for the second quartered slid 16% YoY to $16.66 billion, accounting for 74% of total revenue. The EV business recorded double-digit revenue decline for two quarters in a row. Tesla earlier this month announced it delivered more than 384,000 units for the June quarter with an around 13.5% YoY fall, hitting the quarterly decline record for the company. Deliveries of Model 3 and Y cars dropped 12% from a year ago, compared to a 52% plunge for other models.
However, Tesla reaffirmed its plan to produce more affordable vehicles by the mid-2025. Plans for new vehicles that will launch in 2025 remain on track, including initial production of a more affordable models in the first half of 2025, the company said in its shareholder deck.
Tesla said it continues to expand its vehicle offering, "including first builds of a more affordable model in June, with volume production planned for the second half of 2025." Additionally, the company continued development of Semi and its purpose-build Robotaxi product-- Cybercab, both slated for volume production in 2026.
Tesla in its earnings report for the first quarter said it would ârevisit our 2025 guidanceâ in its second quarter update. However, it didnât provide any guidance around volume in the shareholder deck. It reiterated the macro headwind such as the trade and fiscal policies.
âIt is difficult to measure the impacts of shifting global trade and fiscal policies on the automotive and energy supply chains, our cost structure and demand for durable goods and related services,â Tesla wrote. It also said the actual results including volume will âdepend on a variety of factors, including the broader macroeconomic environment, the rate of acceleration of our autonomy efforts and production ramp at our factories.â
Tesla vowed to continue to makeâhigh-value investmentsâ in Capex and research and development (R&D) despite âa sustained uncertain macroeconomic environment resulting from shifting tariffs, unclear impacts from changes to fiscal policy and political sentiment.â
Musk on an earnings call warned more challenges Tesla are facing. âWeâre in this weird transition period where weâll lose a lot of incentives in the U.S.,â he said, alluding to an expiring tax credit designed to boost EV sales. âBut weâre still at the relatively early stages of autonomy.âè¿åæçï¼æ¥çæ´å¤
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