FOX Business host Liz Claman reacts to the Tesla CEO's newest endeavor on 'The Claman Countdown.' CEO Elon Musk on Thursday unveiled the long-awaited Tesla Cybertruck at a live event at its Gigafactory in Austin, Texas. The futuristic-looking Cybertruck is the first electric vehicle Tesla offers that isn’t a sedan and marks the company’s entry into the growing EV pickup market, joining rivals like Ford and Rivian. One advantage Elon Musk promises the Cybertruck has over the competition? It's bulletproof. Musk, who emceed the event, hyped the flatbed, which is over 6 feet long, has a towing capacity of 11,000 pounds and features windows that can repel live bullets. Shares of Tesla fell over 1% on Thursday. Ticker ELON MUSK SHOWS OFF PRODUCTION CYBERTRUCK IN TEXAS Tesla CEO Elon Musk reacts as the demonstration of Cybertruck's armor glass goes awry at its 2019 unveiling. (Frederic J. Brown/AFP via / Getty Images) During a Tesla earnings call in October, Musk said he wants to "temper expectations" around the Cybertruck even as he thinks it’s "our best product ever." "I do want to emphasize that there will be enormous challenges in reaching volume production with the Cybertruck and then in making a Cybertruck cash flow positive," Musk said. "This is simply normal when you’ve got a product with a lot of new technology, or for any new vehicle program, but especially for one that is as different and advanced as the Cybertruck, you will have problems proportionate to how many new things you’re trying to solve at scale." "It’s a great product, but financially it will take — I don’t know — a year to 18 months before it is a significant positive cash flow contributor. I wish there was some way for that to be different, but that’s my best guess," he explained. "The demand is off the charts — we have over a million people who have reserved the car. So it’s not a demand issue, but we have to make it, and we need to make it at a price people can afford — insanely difficult things."