What can Twitter Analytics tell you? A quick tour of the dashboard The Twitter Analytics dashboard is a webpage that's updated every day and offers a wealth of information about your tweet activity and how other Twitter users respond to your tweets. When you first open the dashboard, you'll be presented with the Home tab, which shows a 28-day summary of your tweet activity and account metrics. The Analytics dashboard will show you recent trends such as how often you tweet, how many impressions your tweets have received, how many profile visits you've had, the number of mentions you've received, and your current number of followers (including whether or not these numbers have gone up or down recently). As you scroll down the Home tab of your dashboard, you'll see monthly statistical summaries of your tweet activity. In these monthly summaries, the dashboard will actually highlight your best-performing tweets and mentions and show you who your top followers are. You'll also see more general statistics about your tweet and account activity. If you click on the Tweets tab, you'll see a graph showing you the number of impressions your tweets earned over the course of a 28-day period. Impressions are the number of times your tweets were seen by other users. If you scroll down the Tweets tab, you'll see your individual tweets listed with the following metrics displayed for each tweet: impressions, engagements (number of times other users interact with your tweets via actions like clicks and likes), and engagement rate (which is the number of engagements divided by the number of impressions). You can also click on each tweet listed to see a more detailed Tweet Activity screen, which shows you a further breakdown of your engagements. On the right side of the screen, you'll see the Engagements column, which shows you graphs of different metrics like engagement rate, link clicks, and replies. screenshot