How the app came to be Spill was “built around creating safety for diverse communities,” which the founders have referred to as “culture drivers,” according to AfroTech, Safety online has especially been an issue on Twitter given the rise in hate speech since Musk’s takeover. Musk has also been a controversial figure head for the company, announcing just last week that the word “cisgender,” which refers to someone whose gender identity matches their sex at birth, was going to be considered a slur on Twitter. Twitter was also considered the “most dangerous platform for LGBTQ people,” according to GLAAD’s 2023 Social Media Safety Index report. Terrell also previously said that Spill is being designed by diverse developers who are programming the artificial intelligence on the platform to monitor abuse or hate against communities of color. “Everybody who’s in Black Twitter or any of these other communities knows that it’s powered by Black women. Setting all the trends and all of that is part of that, but also getting way more hate than any other group. It’s actually insane, when you actually look at it statistically. And then just any marginalized group. If you’re queer, you’re in certain, historically targeted groups overseas, it’s awful to be online and be on social,” Terrell told AfroTech. Social media users appear to be looking for a new platform to engage with, according to Pew Research Center, which reported that users that were once “highly active” on Twitter are posting less frequently, and 25% of American users say they probably will not use Twitter a year from now. Advertising revenue on the app has also decreased by nearly 60% from April to May, according to the New York Times, showing the app’s rather rapid decline. Similar to Twitter’s “For You” and “Following” feed, Spill has a left tab labeled “Fresh Tea,” which has trending content, and a right tab called “My Brew,” with posts from people users follow. Posted content is referred to as a “spill.” How does Spill differ from the new app Threads