Tesla March car registrations soar in key European markets
- by cyprus-mail
- Apr 01, 2026
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New registrations of Tesla TSLA.O cars tripled in France during March to just shy of a two-year-old record high, and more than doubled in the Nordic countries, data showed on Wednesday as the company’s sales recover in Europe.
Tesla, the world’s most valuable automaker by market capitalisation, lost almost half its European market share in 2025 due to a combination of growing competition, especially from Chinese brands, its lack of new models and reaction to CEO Elon Musk’s political stance.
Since it started to roll out new, cheaper versions of its Model Y and Model 3 to consumers in the U.S. and Europe late last year, Tesla’s European registrations, a proxy for sales, have reversed course and returned to growth in February.
In the longer term, Tesla and other EV makers stand to benefit from a war-driven rise in petrol prices affecting sales trends, said Flavien Neuvy, economist and director of the automotive observatory at BNP Paribas unit Cetelem.
“The impact on March registrations was still marginal as that plays more on order books,” Neuvy said. “We’ll see the effects of this Iran war factor over the coming months.”
Olivier Mornet, the CEO of Renault’s RENA.PA Dacia France, told Reuters it was difficult to assess the impact of the war on orders for now, but inquiries for electric and LPG cars at dealerships and on the company’s websites had spiked.
MARCH REGISTRATIONS SPIKE
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