Monthly subscription starts at $69 Lucid’s monthly subscription for its self-driving technology would be priced between $69 and $199 depending on the level of autonomous driving capability a customer chooses, the EV maker said. Bigger rivals Rivian and Tesla have also shifted to subscription-based systems in recent months, reflecting automakers’ increasing focus on diversifying their businesses to software and recurring revenue streams. Last month, Tesla shifted to a subscription plan for Full Self-Driving at $99, with its vehicle owners no longer being able to purchase the feature as a one-time, permanent option. The unveiling deepens Lucid’s push into fully autonomous vehicles, potentially putting it in direct competition with Tesla’s Cybercab as automakers race to build a driverless future. REUTERS