Jan. 7, 2026, 11:03 a.m. ET GameStop on Wednesday unveiled a compensation package worth roughly $35 billion for CEO Ryan Cohen, hinging on a turnaround that requires him to lift the struggling video game retailer’s market value more than tenfold and sharply boost its profit. Hitting the targets will require a significant shift at GameStop, as the brick-and-mortar store operator has been losing millions in revenue in recent years with gamers turning to the web for purchases. The company’s annual revenue has plummeted more than 35% since 2022, while its stock price is down 80% from all-time highs hit in 2021, when it became a retail investor darling during the pandemic-era meme-stock rally. Billionaire Ryan Cohen joined the GameStop board in 2021 and became the CEO in 2023. GameStop’s new pay plan laid out lofty targets for Cohen, who is now tasked with growing the company’s market capitalization to $100 billion and hitting $10 billion in cumulative performance EBITDA (earnings before interest, taxes, depreciation and amortization). Cohen will receive no guaranteed pay in the form of salary, cash bonuses or stock options under the package, the company said. GameStop currently has a market capitalization of $9.26 billion. Explore More