Back in February, T-Mobile launched its Starlink cell service and pricing was set at $15 US per month and $20 US per month for other wireless customers on rival networks. Pricing in Canada looks to be cheaper at $15/month locally. “We’re proud to introduce this ground-breaking technology to help Canadians stay safe and connected in more places,” said Tony Staffieri, President and CEO, Rogers, in a statement. “Earlier this month Rogers celebrated the 40th anniversary of the first wireless call in Canada, and this new technology represents the next big leap in wireless connectivity. We’re proud to continue our legacy of innovative firsts and to connect Canadians in more places.” The service uses low-earth orbit (LEO) satellites from SpaceX’s Starlink (although the press release has no mention of this) combined with Rogers’ national wireless spectrum. That means most newer smartphones can connect without needing any extra equipment. When a user enters an area without cell service, their phone will automatically switch to the satellite network to send messages. Starlink announced yesterday it now has over 500,000 users in Canada. Rogers says the aim is to improve safety for people travelling, working, or living in rural and remote areas—many of which are outside the reach of regular networks. Currently, only about 18% of Canada’s landmass has traditional mobile coverage. Right now, Rogers Satellite is available in areas where you don’t have cell coverage, south of the 58th parallel within Canada (excluding specific regions). Your cell carrier will show ROGERS SATELLITE. The BC Search and Rescue Association and other emergency groups say the service could help save lives. “The ability to send text messages, including text-to-911, during the initial rollout from areas without traditional coverage, represents a crucial step forward for search and rescue operations,” said Chris Mushumanski, president of the BCSARA. Rogers Satellite works on both satellite-optimized and non-optimized smartphones. Optimized devices have special software from manufacturers for improved features like emergency messaging and location sharing. Most phones released in the last 4 years fall into this category. Satellite-Optimized Phones: