
Why are sales figures for the Tesla Model Y falling?
- by heise online
- Jul 15, 2025
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4. Elon Musk the politician
Demand for the Tesla Model Y continued to decline in the second quarter of 2025. According to Dataforce, the number of new registrations in Germany fell from 3,442 in January to March to 2,865 in April to June, despite the delivery of the “Juniper” facelift since the beginning of the second quarter. This corresponds to a decline of 17 percent. Compared to the second quarter of the previous year (5,617 units), the decline amounts to 49 percent. Comparing the first half of 2025 and 2024 as a whole, 6,003 Model Ys were registered for the first time, down from 16,662. That is 64 percent less. What is going on here?
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The Tesla Model Y was the world's best-selling car in 2023—not just electric cars, but across all drive types. In 2024, depending on the source, it was either back at the top or just behind the Toyota RAV4. Either way, a huge number of Model Ys were put on the road. Looking at it objectively, there are several reasons for the decline in sales on the German market. More competition.
As a compact SUV, the Tesla Model Y serves a particularly important market segment. Anyone who wants to sell electric cars has to make their presence felt. Nevertheless, when deliveries began at the end of 2021, there were only a few competitors. That has changed radically. Here are a few examples, without claiming to be exhaustive: From the Volkswagen Group, the VW ID.4 and ID.5, the Audi Q4 e-tron and the Skoda Enyaq. Hyundai offers the Ioniq 5 and Kia the EV6 (Test) an. Renault has added the Scenic E-Tech (test) to its portfolio and Xpeng has added the G6.
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