
What is Project Kuiper? Bezos' Amazon to challenge Musk and Starlink - Florida Today
- by Florida Today
- Apr 28, 2025
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USA TODAY NETWORK - Florida
Amazon rocket launch from Florida would be first to deliver a batch of satellites to provide high-speed internet to customers around the globe.
The venture would provide a dose of competition to Elon Musk, the world's richest man whose SpaceX has launched more than 6,000 Starlink satellites into orbit since 2019.
Amazon and United Launch Alliance will provide a livestream of the Atlas V rocket launch from Cape Canaveral. For years, SpaceX CEO Elon Musk's Starlink has been dominating the market with a regular cadence of launches using Falcon 9 rockets to build a massive constellation of satellites in orbit.
But Bezos, a rival billionaire, is hoping to compete for some of that business with a satellite broadband network of his own. Now, his $10 billion plans for Amazon to establish its own satellite constellation serving customers worldwide is on the cusp of getting off the ground as early as Monday, April 28.
Known as Project Kuiper, the Amazon subsidiary would ultimately include more than 3,200 satellites in what's called low-Earth orbit – an altitude that allows for things like satellites to circle Earth fairly quickly.
The first 27 of those Kuiper satellites are due to be deployed on a United Launch Alliance Atlas V rocket following a scheduled April 28, 2025, liftoff. A two-hour launch window opens at 7 p.m. ET at Cape Canaveral Space Force Station in Cape Canaveral, Florida.
Here's what to know about Jeff Bezos and Elon Musk's space companies, Project Kuiper, as well as Amazon's plans to one day challenge Starlink.
What is Project Kuiper? Amazon to launch satellite constellation
The mission, named “KA-01” for Kuiper Atlas 1, will be the first to deliver a batch of satellites as part of Amazon's Project Kuiper to provide high-speed internet to customers around the globe.
Following liftoff, the rocket will help to deploy the satellites at an altitude of 280 miles above Earth. The satellites will then autonomously use their electric propulsion systems to ascend to 392 miles high, where they can orbit Earth once every 90 minutes, according to Amazon.
In October 2023, United Launch Alliance sent two Amazon Project Kuiper prototype satellites into space via an Atlas V rocket from Cape Canaveral. This time, though, the satellites have not only been significantly upgraded, but represent the largest deployment for Amazon, the company said.
“We’ve designed some of the most advanced communications satellites ever built, and every launch is an opportunity to add more capacity and coverage to our network,” Project Kuiper Vice President Rajeev Badyal said in a statement. "This is just the start of our journey, and we have all the pieces in place to learn and adapt as we prepare to launch again and again over the coming years.”
Jeff Bezos, Blue Origin CEO and Amazon founder, to compete with SpaceX CEO Elon Musk and Starlink
The venture would provide a dose of competition to Elon Musk, the world's richest man who founded SpaceX in 2002. Musk also is the CEO of Tesla and leads the Department of Government Efficiency under President Donald Trump's second term in office.
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