Electric vehicle giant Tesla Inc TSLA is well-known for not spending much on advertising over the years, relying instead on strong word-of-mouth recommendations from its customers and fans. The company is holding a contest with its customers and fans for a video ad it could use in the future. What Happened: Tesla is launching a new contest called TeslaVision , asking fans to submit videos of what the EV company means to them. This move comes as demand and delivery figures for the company are falling. "The TeslaVision contest is a global celebration and showcase of the owners and fans who have always recognized the true value and impact of our products – both now and for the future," Tesla said. To participate in the contest, Tesla fans need to submit a video 90 seconds or less in length that shows "how Tesla vehicles give you more in your life—more freedom, more safety, more fun, more convenience." Tesla said finalists will be selected based on creativity, relevance, originality, and entertainment value. Entries must be in by July 17, 2025. From the finalists, the grand prize winner will receive a free Tesla Model Y vehicle and an all-expenses-paid trip to Gigafactory Texas, where the winner will receive a private tour. The second and third-place finishers will also receive all-expenses paid trips to Gigafactory Texas for private tours. Tesla will select the top 100 videos and have the general public vote on 10 finalists. Judges may consider the public vote when choosing a winner.