
Rivian Has A Key Demographic Problem Tesla Doesn’t
- by Carscoops on MSN.com
- Jun 06, 2025
- 0 Comments
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However, according to S&P Global, just 13.7 percent of Rivian’s sales go to Asian households. One possible explanation is that one of Rivian’s only two models currently on sale is a pickup truck. Data shows that Asian buyers account for just 2.3 percent of all full-size pickup sales in the U.S.
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