Published: 6:00am, 5 Sep 2024 Updated: 6:08am, 5 Sep 2024 Tesla is going on the offensive in mainland China after losing market share to rivals such as Li Auto and Nio, with plans to fine-tune its product mix, expand its customer base and regain its market dominance. Advertisement The US electric vehicle (EV) maker will assemble a six-seat Model Y variant at its Shanghai Gigafactory next year to take a shot at middle-income households in the world’s largest automotive market, according to two people with knowledge of the company’s plans. The plan to revamp Model Y is part of a project code-named “Juniper” launched last year, and comes after the leader in China’s premium EV segment lost more than half of its market share amid stiff competition and price cuts. “Tesla has to step out of its comfort zone now that several carmakers have introduced models to challenge its bestselling Model Y,” said Zhao Zhen, a sales director at Shanghai-based dealer Wan Zhuo Auto. “This is a market with picky consumers who always want to buy the best products at the lowest prices.” 12:53